Aesthetics :-

Handloom technique is one of the key inventions of human race. From spinning yarn to weaving a piece of cloth is an example of immense knowledge in engineering as well as experiencing a creative urge. In today's fast life handloom fabrics is an experience of returning to nature. In the midst of urbanization and sophistication the handloom clothing is a feeling of simplicity, freshness, natural. And khadi stands for that. Its not a fabric, it is way of life, it stands for independence, back to basics.